Raleigh's Digital Marketing Blog

Online Marketing Tips

 
 

 

Blog content to help your business with digital marketing needs

 
March 10, 2020
Digital Advertising

The Basics of Online Advertising

How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which […]
December 2, 2019
Email Marketing For Small Businesses

Email Marketing For Small Businesses

Email marketing is an effective tool for small businesses to communicate promotional material, upcoming events, or to wish your customers ‘Happy Holidays’. 
November 12, 2019
Email Marketing Funnel

Email Marketing Funnel : How to Create One

Of all the words in the English language, none get marketers more excited than this four letter combination: L-E-A-D. Collecting and qualifying leads is every marketer’s […]
November 8, 2019
Increase ROI

How to Increase ROI in Marketing and Advertising

In July 2018 when The New York Times termed NBA side Toronto Raptors’ trade deal for Kawhi Leonard as the ‘biggest gamble in franchise history’, it […]
August 1, 2018
Digital Advertising

Digital Advertising Basics for Local Businesses

In recent years, we have seen traditional advertising take the backseat for modern technology. Traditional media companies are now switching their direction and adopting digital, but […]
June 11, 2018
What is Native Advertising

Everything There is to Know About Native Advertising for Business (and More)

Native advertising is an advertising tactic that is earning increased usage as either a complement to, or an alternative for, display advertising. It’s also a concept […]
February 26, 2018
Facebook Paid Advertising

Facebook Paid Advertising vs. Boosted Posts

On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While […]
February 23, 2018
Digital Advertising Metrics

An Introduction to Digital Advertising Metrics

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know […]
February 8, 2018
Digital Advertising Statistics

30 Digital Advertising Statistics for Businesses

We’ve compiled this list of top digital advertising statistics so you can spend your advertising dollars where it matters and get the ROI you need to […]
January 15, 2018
What is Digital Advertising

What is Digital Advertising and Why Does It Matter?

What is Digital Advertising is a frequent question I get. Digital advertising is the process of using internet technology to deliver promotional advertising to consumers. Digital […]
April 27, 2017
Reach Your Audience With Digital Advertising

How to Reach Your Audience With Digital Advertising

Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ads (such as those on Google […]