What is Digital Advertising is a frequent question I get. Digital advertising is the process of using internet technology to deliver promotional advertising to consumers. Digital advertising encompasses promotional ads and messages that are delivered through social media, email, search engine ads, mobile banner ads, affiliate programs and website display ads.
Digital advertising has surpassed traditional advertising
Just how popular is digital advertising? In 2016, the advertising side of the internet ecosystem generated $1.121 trillion for the U.S. economy and is responsible for 10.4 million jobs in the U.S. alone. The increasing popularity of digital advertising and the shift away from the traditional advertising techniques (billboards, newspapers, radio, commercials, etc.) makes sense in this era of connectivity.
Here are some of the most common forms of digital advertising (there are many more):
Ads that rely on social information, platforms or networks to generate, target and deliver advertising. Facebook, YouTube and LinkedIn are examples of social platforms with a wide network where businesses can target and deliver advertising.
Ads (full banners, squares, buttons and skyscrapers) that are served to users on a page when they are not necessarily searching for your product or service. These ads are shown whenever users are surfing online.
Advertising within the sponsored listings of a search engine site. You pay each time your ad is clicked or when your ad is displayed.
Using email to send advertisements to current contacts and prospective clients. This can include SPAM, which is not a recommended practice.
Some email networks now offer in-email advertising. Gmail, for instance, uses sponsored, in-line ads directly above the email inbox lines.
Businesses reward affiliates for bringing them in visitors or customers as the result of the affiliates’ advertising and marketing efforts. The advertising and marketing efforts can include a mix of digital and/or traditional advertising methods.
Ads that appear on mobile devices that have wireless connections. Mobile ads can be delivered as text ads via SMS, banner ads embedded in a mobile site or ads that appear in mobile games or downloaded apps.
Rlevant content distributed from a third party’s site. Information is targeted and valuable. Essentially, you’re renting someone else’s content distribution platform and offering helpful content rather than just plugging your product or service.
There are many different types of digital advertising costing models available, of which all stem from the three main types:
Digital advertising has gained popularity for many reasons. Here are some of the main ones:
Why wouldn’t your business move your ad spend to where more eyes and attention spans are concentrated? Seldom are people noticing billboards anymore, as they are usually on their phones sending messages, checking emails or connecting with others on social media platforms. The world has changed and so has the world of advertising. If you aren’t advertising online yet, you may want to consider starting soon. Start adding digital advertising to your marketing mix to start reaping the benefits, Contact us today.