Website & In Store Shopping Experience
People visiting your website are looking for a great shopping experience. They are not patient so your business needs to have a webpage and assets that load quickly. Nearly 50% of consumers expect a page to load in two seconds or less, anything longer than that, consumers start dropping off. The abandonment rate for viewers waiting to start up a video is a steady curve up and to the right. When website visitors shopping experience is poor on a company website, they blame the company, not Google, WiFi issues or whatever else may be the problem.
Website Speed and consistency are critical
An effective website will have a consistent layout and will load quickly when navigating from page to page. 73% of mobile internet users say that they’ve encountered a website that was too slow to load. A 1 second delay in page response can result in a 7% reduction in conversions. 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error (KissMetrics).
The layout of the website should have a consistent theme. Navigate through the different pages of your businesses website, it should look similar throughout the site.
Why is it important to have a high quality website
64% of shoppers who had a poor experience with their site visit will shop somewhere else next time. 39% of consumers will stop engaging with content if the images or page won’t load. Delays at peak traffic times made more than 75% of online consumers abandon a site for a competitor’s.
If you have any questions about your customer's online Website Shopping Experience, feel free to contact Preferred Digital Solutions.