SEO and Business Listings

Search Marketing Strategies

 
 

 

Search marketing strategies try get you you ahead in where you appear in results. Search engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t, users would no longer rely on them for information.

This is good news: the more relevant, informative and useful user experience you create, the better the chances that search engines will serve your pages. By practicing good search engine optimization (SEO) habits, you can continually work to increase your search engine results page (SERPs) position.

 
 

Why Local SEO is critical

Search engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t, users would no longer rely on them for information. 50% of consumers who do a local search on mobile devices for a business, visit that store within a day. It is essential that your website ranks highly in the search engine results page and Google’s ‘Snack Pack’.

Why are business listings important

Consumers depend on accurate listings when searching for a local business online. Incorrect business listings lead to lost sales opportunities, frustrated consumers and weakened search rankings. In fact, 73 percent of consumers stated that they lose trust in a brand when an online listing shows incorrect information.